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We have been looking at various elements of digital marketing campaign over the last few months with particular reference to SEO and Ad-word Campaigns.

We have looked at doing some of this work in-house through our own marketing team but we kept finding that we had some knowledge of what was required and how to manage it but not enough (knowledge or time) to be able to do it properly.

We then spoke to several people and businesses (including Google themselves) and if I am being honest, rather than make us feel comfortable with the process they actually confused matters and made us feel even less sure about how we should proceed.

What was most concerning with all of these interactions was how little the people we were taking with wanted to know about our business , whilst at the same time promising us returns that just seemed unattainable. Indeed in a number of cases, the suggested Ad-word spend was in the thousands of pounds per month just to 'see which bits worked'.

However, we had an inbound enquiry for some of our products and services and that enquiry was from Shaz.

Shaz arranged to come in and see our showroom and discuss his requirements and is usual, I wanted to find out more about him and his business(es) and it quickly became clear that whilst we'd love to supply Shaz with hardware, where we would be best served was in discussing his SEO and Ad-word experience and where we could utilise his expertise.

A consultation meeting was arranged with my Sales Director and Marketing manager and not only did Shaz talk to us in plain English, he was also the only person who talked about 'split testing', geographic restrictions / limits, target locations and sectors, time frame to measure and monitor success, ever changing algorithms etc.

After this initial meeting, we agreed some costs and a schedule of work that included our digital footprint on all of the main social platforms and many we had never heard of but which some services, particular Google, would penalise us for if they were not correct / matching. We also did a full needs and outcomes analysis that ensured that we were all clear on what our aims and objectives were and how we would measure Shaz's performance.

We are now four weeks into that process and I cannot begin to tell you what a revelation it was been and that Shaz has definitely walked the digital walk and talked the digital talk. Early results have been superb and we get a detailed weekly update from Shaz about his and our progress, successes and where further progress / work was needed.

We are absolutely delighted with Shaz's work and if this is an area of your business where you want to speak to an expert but in a language that you understand then I suggest that you make contact with him and have a consultation with him - you won't be disappointed.