Google Ads / PPC
PAID SEARCH OR SEARCH ENGINE MARKETING (SEM)
Google Ads or PPC
Google Adwords or PPC (Pay-Per-Click) is a highly cost-effective method of advertising on Googles Search Engine. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.
Google Ads Vs SEO
Google Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic, whilst with SEO (Search Engine Optimisation) you need a lot more time (especially for new websites) to get good rankings and traffic.